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Brief
Isagenix International is a brand synonymous with weight loss, but less so with athletic performance. To set the story straight, they wanted to create a campaign that positioned their brand, and specifically their AMPED product range, as a performance partner with everyday and competitive athletes.
Aproach
Anyone who considers themself an athlete, whether amateur or professional, understands the work that is required to achieve success and prides themself on being the one willing to do it. We wanted to tap into this mentality, positioning the brand/product as only for those willing to do the work - an exclusive club.
Solution
The last one's standing depicts the dedication, pain and pride associated with athletic performance. Providing an aspirational, yet relatable message for an audience in seek of better, everyday.
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Creative people work best when they have a smile on their face, the bit between their teeth and more often than not, in their own space. Our lean, flexible and predominantly digital business model allows us to keep our costs down, while leveraging the best creative minds across the globe to produce top-draw work. So if you fancy a chat we can come to you, or we can meet in the middle and Hangout.
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