Uniquely You
Isagenix
Campaign

Uniquely You

The campaign film depicts a woman's journey to seek and embrace the natural world and the healing power of the sea.

Brief

Typically associated with health, wellness and weight loss products, Isagenix International wanted to launch their new skincare product Collagen Elixir in Australia, positioning it as an effective, premium and sustainable skincare solution for women.

Aproach

Collagen is produced naturally in the body. But as we age our ability to sustain production declines, impacting the health and aesthetic of our skin, hair and nails.

This change, like the cycles we see in nature, is inevitable. Yet its impact can be limited, and our own individual uniqueness preserved, by harnessing the very best of nature.

Solution

Uniquely You draws a parallel between the audience and nature; the inevitable cycles to which we are at the whim, and the power nature has to provide and preserve life. 

A long-form film provided more specific product information to validate the source, quality and effectiveness of the product.
The campaign far surpassed sales expectations and generated organic PR.

We come to you

Creative people work best when they have a smile on their face, the bit between their teeth and more often than not, in their own space. Our lean, flexible and predominantly digital business model allows us to keep our costs down, while leveraging the best creative minds across the globe to produce top-draw work. So if you fancy a chat we can come to you, or we can meet in the middle and Hangout.

Let's Chat

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